Αυξήθηκαν οι διανυκτερεύεις στη Θεσσαλονίκη, αλλα όχι τα έσοδα

ΑΥΞΗΘΗΚΑΝ ΟΙ ΔΙΑΝΥΚΤΕΡΕΥΣΕΙΣ ΣΤΗ ΘΕΣΣΑΛΟΝΙΚΗ, ΑΛΛΑ ΟΧΙ ΤΑ ΕΣΟΔΑ
Διαβάστε επίσης

Αισθητή αύξηση των διανυκτερεύσεων Ελλήνων και ξένων τουριστών, χωρίς όμως τον ανάλογο αντίκτυπο στα έσοδα των ξενοδοχείων, σημειώθηκε στο πρώτο εξάμηνο του 2014 στη Θεσσαλονίκη, η οποία παράλληλα “έχασε” αρκετούς από τους Ρώσους και ιδίως τους Ισραηλινούς επισκέπτες της. Τα παραπάνω προκύπτουν από στατιστικά στοιχεία, που έδωσε σήμερα στη δημοσιότητα η Ένωση Ξενοδόχων Θεσσαλονίκης (ΕΞΘ), σύμφωνα με τα οποία οι διανυκτερεύσεις στην πόλη ξεπέρασαν τις 900.000 και οδεύουν πλέον προς το εκατομμύριο.

Αναλυτικότερα, από τον Ιανουάριο έως και τον Ιούνιο του 2014 καταγράφηκαν στα ξενοδοχεία της πόλης 123.208 περισσότερες διανυκτερεύσεις, σε σχέση με το αντίστοιχο περσινό διάστημα και έτσι το πρώτο εξάμηνο του έτους έκλεισε με άνοδο 15,68% (909.064 διανυκτερεύσει).

“Μετά από μια αρνητική τριετία διαρκούς πτώσης στο συνολικό αριθμό των διανυκτερεύσεων (2010-2012), τόσο η σταθεροποίηση του 2013, όσο και οι φετινοί ανοδικοί αριθμοί, διατηρούν ζωντανές τις ελπίδες ότι ο τουρισμός μπορεί να σταθεροποιηθεί σε τροχιά ανόδου και να καλύψει τις ζημίες από το ‘χαμένο έδαφος’ εξαιτίας της οικονομικής κρίσης. Δυστυχώς, αντιστρόφως ανάλογη είναι η εικόνα που αφορά στα οικονομικά στοιχεία των ξενοδοχείων και πιο συγκεκριμένα στις μέσες τιμές των δωματίων, οι οποίες έχουν μειωθεί ακόμη περισσότερο”, υπογραμμίζει η διοίκηση της ΕΞΘ.

Σύμφωνα με μελέτη της εταιρείας τουριστικών μελετών και ερευνών GBR Consulting για λογαριασμό της ΕΞΘ, Στο πρώτο εξάμηνο του 2014 υπήρξε πτώση στη μέση τιμή δωματίου της τάξης του -0,5%. Το ίδιο συμβαίνει και με τα έσοδα ανά διαθέσιμο δωμάτιο (RevPar), που στη Θεσσαλονίκη διατηρούνται σε ιδιαίτερα χαμηλά επίπεδα (38,80 ευρώ για το πρώτο εξάμηνο).

Τελευταία η Θεσσαλονίκη στην πληρότητα και στις τιμές των δωματίων στην Ευρώπη

Μάλιστα σε συγκριτική αξιολόγηση (benchmarking) μεταξύ της Θεσσαλονίκης και άλλων δέκα αντιστοίχου μεγέθους ευρωπαϊκών πόλεων (Αμβέρσα, Μπέρμιγχαμ, Κολωνία, Ντίσελντορφ, Εδιμβούργο, Γλασκώβη, Βουδαπέστη, Αμβούργο, Μάντσεστερ, Σάλτσμπουργκ), που πραγματοποιεί η ίδια εταιρία για λογαριασμό της ΕΞΘ, η Θεσσαλονίκη καταλαμβάνει την τελευταία θέση τόσο στην πληρότητα, όσο και στη μέση τιμή δωματίου, αλλά και στα έσοδα ανά διαθέσιμο δωμάτιο.

Ανακάμπτει η εγχώρια αγορά παρά τη μεγάλη συρρίκνωση του επαγγελματικού τουρισμού στη Β.Ελλάδα

Στο μεταξύ, οι Έλληνες επισκέπτες είχαν σημαντική συνεισφορά στον τουρισμό της Θεσσαλονίκης στο πρώτο εξάμηνο. Ο αριθμός των Ελλήνων που διανυκτέρευσαν τους πρώτους έξι μήνες στα ξενοδοχεία της Θεσσαλονίκης κατέγραψε άνοδο σε ποσοστό 13,23% (512.779 έναντι 452.848 το αντίστοιχο περσινό διάστημα), γεγονός που -σύμφωνα με την ΕΞΘ- σημαίνει ότι η εγχώρια αγορά έχει αρχίσει να ανακάμπτει, παρά τη μεγάλη συρρίκνωση του επαγγελματικού τουρισμού στην περιοχή της Βόρειας Ελλάδας.

Οι Κύπριοι στην πρώτη θέση, την οποία πέρυσι κατείχαν οι Ρώσοι

Στην πρώτη θέση των τουριστών από άλλες χώρες, μια θέση υψηλότερα σε σχέση με πέρυσι, κατατάσσονται οι Κύπριοι επισκέπτες, με άνοδο σε ποσοστό 41,46% (44.935 διανυκτερεύσεις έναντι 31.765 πέρυσι) και ακολουθούν οι Τούρκοι με αύξηση 21,70% (34.753 διανυκτερεύσεις φέτος από 28.556 πέρυσι και είχαν βρεθεί στην τρίτη θέση). Φέτος, στην τρίτη θέση βρίσκονται οι Ρώσοι, οι οποίοι πέρυσι ήταν η πρώτη εθνικότητα των αλλοδαπών επισκεπτών στη Θεσσαλονίκη (- 4,92% με 33.940 διανυκτερεύσεις)

Σημαντική αύξηση παρουσιάζουν οι διανυκτερεύσεις επισκεπτών από τη Βουλγαρία, οι οποίοι ανέβηκαν δύο θέσεις και βρέθηκαν στην τέταρτη των αλλοδαπών με άνοδο σε ποσοστό 28,71% (23.534 έναντι 18.285 πέρυσι), ενώ εντυπωσιακή είναι η “ψήφος εμπιστοσύνης” των Γερμανών, οι οποίοι συμπληρώνουν την πρώτη πεντάδα των ξένων τουριστών, με αύξηση 43,46% στις διανυκτερεύσεις τους (δηλαδή 23.533 το πρώτο εξάμηνο του 2014, έναντι 16.404 πέρυσι).

Ακολουθούν: Ιταλοί (+3,27%), Σέρβοι (+34,70%), Λίβυοι (+64,91%), Αμερικανοί (+17,59%), Ρουμάνοι (+14,93%), Βρετανοί (+40,12%) και Αλβανοί (+32,07%).

Μεγάλη πτώση στις διανυκτερεύσεις από Ισραήλ

Αίσθηση προκαλεί όμως η μεγάλη πτώση των Ισραηλινών, καθώς φέτος επισκέφθηκαν τη Θεσσαλονίκη σχεδόν οι μισοί Ισραηλινοί σε σχέση με το αντίστοιχο χρονικό διάστημα του 2013. Οι διανυκτερεύσεις τους έπεσαν στις 14.053 από 26.854 το πρώτο εξάμηνο και τους κατέταξαν στη 13η θέση των αλλοδαπών επισκεπτών από την τέταρτη θέση που κατείχαν πέρυσι.

Τις πρώτες εθνικότητες συμπληρώνουν οι Γάλλοι (+2,72% στις διανυκτερεύσεις), Ολλανδοί (+80,51%), Πολωνοί (+63,62%), Σκοπιανοί (+4,40%), Ουκρανοί (+3,38%), Ισπανοί (+68,30%) και Βέλγοι (+77,57%). Εκτός εικοσάδας έμειναν οι Αυστραλοί (μείωση 9,36%).

Πηγή: ΑΠΕ-ΜΠΕ

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