“Ξεφτέρια” στη χρήση εφαρμογών οι Ελληνες

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Η εξοικείωση των Ελλήνων χρηστών με τις εφαρμογές σε κινητές συσκευές (mobileapps), είναι πολύ μεγαλύτερη του αναμενόμενου, σύμφωνα με τα συμπεράσματα εκδήλωσης που διοργάνωσε το Marketing Week.

Μεταξύ των συμπερασμάτων αναφέρονται:
- Η δημιουργικότητα στα mobile apps είναι υψηλού επιπέδου, ωστόσο έχει ακόμα σημαντικά περιθώρια ανάπτυξης.
- Θα άλλαζαν πολλά πράγματα στην καθημερινότητα των πολιτών, εάν οι mobile εφαρμογές περνούσαν και στον ευρύτερο δημόσιο τομέα.
- Θεσμικά, η δύναμη του mobile επιχειρείν, αναγνωρίζεται όλο και περισσότερο, γι’ αυτό άλλωστε και η ΕΕ έχει θεσπίσει πληθώρα προγραμμάτων ενίσχυσης.
- Στις πέντε πρώτες εφαρμογές στη χώρα μας είναι κατά σειρά τα μέσα κοινωνικής δικτύωσης, τα παιχνίδια, μουσική/βίντεο, η ενημέρωση, αλλά και η διασκέδαση.
- Δεν υπάρχει περιορισμός στη χρήση του mobile. Όλοι οι επιχειρηματικοί κλάδοι μπορούν να το αξιοποιήσουν και να δημιουργήσουν υπεραξία.
- Υπάρχουν ακόμα ανοικτά ζητήματα σε θέματα ασφάλειας και προσωπικών δεδομένων, τα οποία ωστόσο έχουν εντοπιστεί και συζητούνται ήδη λύσεις, ενώ κάποιες εταιρείες τις έχουν ήδη έτοιμες.
- Η πληθώρα και η χρησιμότητα των υπηρεσιών που προσφέρουν τα mobile apps δεν σημαίνουν ταυτόχρονα ότι τα τελευταία είναι και πολύπλοκα ή δύσχρηστα.

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